We taste a lot of crap so you don’t have to!
We try wines from around the world looking always for the best combination of ecological wines at great prices. Many don’t pass our stringent controls or our high standards, expectations and our trained tastebuds. This way we only offer you the most unique wines at great prices!
New to wine? No problem – our team have you covered. Here’s a chance to experience sustainable, high-quality wines in a relaxed and welcoming atmosphere.
Meet our team
Our team embodies passion, politeness, and an inviting sense of fun. Together, we’re committed to creating memorable lunches, relaxed get-togethers, and enjoyable nights out.
Our knowledgeable staff is happy to guide you through our diverse wine selection, so you can discover new flavours and expand your palate.
Julio Bruno
Founder and CEO
Julio Bruno, the founder and CEO of BeBeMe, has wine flowing through his veins since his early days in Spain, when he found himself immersed in the family tradition of producing wine, playfully stomping on grapes and crafting exquisite libations for his loved ones to savour.
Infatuated with the natural artistry of winemaking and an unwavering appreciation for diverse grape varieties, Julio’s heart has forever been captivated by great wines. His lifelong dream of being a part of the wine industry finally came to fruition when he embraced the opportunity to join forces with Mercato Metropolitano.
But there’s more to this vinous virtuoso than meets the eye. Prior to BeBeME, he served as the global CEO of TimeOut Plc., leaving an indelible mark on many cities around the world.
He is the Chairman of Mercato Metropolitano, London’s first Sustainable Community Market with 4 locations in the city and expanding internationally. Julio is also the Executive Chairman of Lío Group, the international luxury group where fine dining and a unique show combine perfectly for an incredible experience. Separately, he acts as an investor and/or board director to a number of organisations around the world.
Gianbattista Patti
Beverage director and buyer
I’m Gianbattista, Gianba for friends, a beverage lover who has passionately worked and lived the London hospitality scene for the past 7 years. I’m the Beverage Director and Buyer at BeBeMe, a boutique wine bar concept and beverage importing agency in the UK. Our mission is simple: to bring happiness and joy to people through unique and niche products from the beverage industry worldwide.
Before BeBeMe, I was the Head of Beverage and Buyer at Mercato Metropolitano, where I successfully developed an importing wine program and portfolio. In the past, I’ve also worked hands-on in the NOBU Hospitality Group, assisting the company group bar manager with bar operations and directing the team.
As an experienced professional in the beverage industry, I’m skilled in creating winning menus, working with vendors, maintaining inventories, coordinating staff, and meeting and exceeding industry standards.
Sam Bevan
General Manager and Operations Manager
I have worked in the hospitality industry for over 10 years and in a variety of positions from cocktail bartender through to Bar Operations Manager at venues ranging from casual dining to natural wine bars and everything in between.
My love of food, wine and entertaining drives what I do and after opening 4 venues over the past 7 years I believe in building teams who are passionate and enjoy what they do. I’ve always been keen to provide the best possible product with a specific focus on quality, sourcing and environmental impact and then delivering this with exemplary service that guests will not only enjoy but remember.
Kassia la Cour
Admin Manager, Social Media & Events
Hello! I’m Kassia la Cour. Early on, I discovered my passion for creating memorable guest experiences. This passion has taken me through various roles, from managing teams to contributing to businesses in Copenhagen and London, where I’ve gained invaluable insights and honed my skills.
At BeBeMe, I wear multiple hats. As the Admin Manager, I help ensure our operations run smoothly and efficiently. In my role as Event Coordinator, I take pride in planning and expanding events that bring wine lovers together. Additionally, as the Social Media Manager, I blend my love for film and photography with crafting content that resonates with our audience and highlights our brand’s unique offerings.
What truly excites me about my work at BeBeMe is the opportunity to combine my skills with my passion for the world of wine, constantly expanding my knowledge and elevating our customer experiences. If you have any inquiries about events or social collaborations, feel free to reach out!
Contact Kassia for social collaborations, events & E&C enquiries
Carl Busby
Assistant Manager
Hi, my name is Carl Busby. I’m originally from Birmingham but I have lived in London for half of my life. I started my career as a commis waiter for Nobu for 12 years and worked my way up the ranks. I progressed my career through managerial roles. I have learnt so much in hospitality and I thrive in knowing how to make my guests and team happy.
I love wine! I enjoy talking about wine even more. I’m currently an assistant manager at BeBeMe and I’m continually learning new things about the wine industry every day. When I’m not working, I have a passion for football where my team is Aston Villa.
Alex Hirst
Trade Sales Manager
Alex is Trade Sales Manager for BeBeMe, the first point of contact for our hospitality and retail customers, and responsible for bringing the rich portfolio of BeBeMe wines to tables and shelves near you. Awarded the WSET Diploma in 2024, Alex has a deep knowledge of the wine world’s regions and top producers and two of his favourite varieties are Riesling and Pinot Noir. He is experienced in assisting sommeliers and beverage directors to build thought-provoking, delicious, and good value wine lists.
Previously he worked at acclaimed London importer and retailer Theatre of Wine in a hybrid management and on-trade sales role, leading over one hundred and twenty customer tastings and regularly attending trade events to source new wines. If you are looking to shake up your current wine list or fill some gaps on your retail shelves, please get in touch below and he will be happy to help.
